Membership
L.A. County is a complex place to do business. We can help.
Join HALA and we'll guide you through it all—giving you access to the relationships, tools, and training you need to be successful.
One industry.
All voices.
We’re the voice of L.A.’s hotel industry. Whether you’re an international chain or local family-owned, senior management or hourly staff, we’re working for you.
What’s Happening
News
We are thrilled to celebrate the approval of the long-overdue modernization and expansion of the Los Angeles Convention Center.
This project is more than just bricks and mortar — it’s about strengthening the future of our city and its hospitality community by:
• ✅ Attracting large-scale conventions and international gatherings that keep Los Angeles competitive on the world stage.
• ✅ Driving tourism, which remains one of LA’s most powerful economic engines.
• ✅ Supporting local restaurants, shops, and workers who depend on visitor spending.
• ✅ Generating critical revenue for essential city services at a time when tourism recovery is vital.
We our Council and our Mayor for their leadership in championing this project. Their vision ensures that Los Angeles remains a vibrant, world-renowned destination with good-paying jobs and a thriving Downtown.
The future of LA’s hospitality industry just got brighter. 🌟
Big win for Los Angeles!
News
Resources
How to use Google to find a hotel room with a special rate for those displaced
HALA is actively working with Google to offer real-time updates on hotel availability and discounts for Angelenos in need of accommodation, especially for evacuees.
Hotel Association Statement on Los Angeles Fires
The Hotel Association of Los Angeles’ (HALA) Board of Directors released the following statement in the wake of the wildfires burning throughout the Los Angeles area.
News
Thank you to our first responders!
We are so grateful to first responders and the support of cooperative agreements rallying together to keep our communities safe. Our hotels stand ready to continue assisting first responders, elected leaders and community partners, in whatever capacity they need.
Advocacy
Our most important work: advocacy and government affairs.
We work with elected leaders, municipal officials, and the community to ensure L.A. County remains a great place to visit and our hotels remain great places to work. We move strategically—through communications, lobbying, coalition building, and community education—to fight off harmful legislative proposals before they become law, and to correct existing laws.
Helping Our Neighbors
Homelessness is a persistent challenge in Southern California.
So, L.A. hotels are working with local governments to find real, long-term solutions to homelessness—not temporary fixes.
People First
The safety of our employees and guests comes first.
That’s why HALA is leading the way on industry safety standards, resources, and training. A well-trained staff means a secure, welcoming environment for everyone.
