Join
When you join the Hotel Association of Los Angeles, you’re joining a family—one that looks out for you. We make ourselves heard at all levels of government, help you understand and comply with new laws, stay up on the latest industry education and training, and strive to make our industry better for everyone.
This is especially important now, in a political climate that’s challenging for hospitality. Together, we can protect our industry—to ensure L.A. hotels remain successful, vibrant destinations for world travelers and great places to work.
Thinking about joining HALA? Here are 5 great reasons.
Advocacy
Elected officials can impact hotels with new laws and regulations. The general public can, too. So, we make sure they understand the issues and hear us out. HALA is our industry’s clear and collective voice—especially important given common misconceptions about hotels.
With a wide network of business partnerships and full-time advocacy and communications resources across L.A. County’s 88 cities, we protect the hotel industry and ensure we have a seat at the table through legislative and regulatory processes.
And we keep you in the loop so you know what’s going on—and can join our efforts.
Networking
We’re stronger when we’re connected—when we’re coordinating our efforts to meet shared goals. So, we get together often to develop relationships and share knowledge—and sometimes just to celebrate our achievements.
Regular meetings across L.A. County feature speakers addressing timely topics. And our special events—like our annual Stars of the Industry Awards or HALA Golf Classic—are great opportunities to connect with other industry leaders, develop partnerships, and exchange ideas on pressing issues.
Training
Learning is never done in the hotel industry. As the world evolves and we become more aware of inequities, injustices, and dangers—and as technology itself evolves—we continually improve how we do things.
HALA provides fast access to state-mandated employee trainings in the prevention of human trafficking and sexual harassment. And we keep you up-to-speed on emerging tools and best practices in all areas of hotel operation—ensuring your business is up-do-date, compliant, and proactively tackling workplace challenges.
Tools
When you join HALA, you enjoy countless “extras”—a wide range of high-tech and low-tech resources that help your hotel run better.
What does that mean? Everything from inside market data, new booking engines, and other emerging technologies to communications tools to little things like water-conservation door hangers. In short: an unending stream of boosters for your business.
Saving Money
The moment you join HALA, you gain access to a curated selection of deals and discounts from our many vendor and service-provider partners.
From discounted pricing on legal publications and medical services to cash back on business purchases to class-action settlements to free stuff your hotel needs, we make sure you see automatic benefits to your bottom line—from Day 1.
HALA Vendor Members
