One industry.
All voices.
We’re the voice of L.A.’s hotel industry. Whether you’re an international chain or local family-owned, senior management or hourly staff, we’re working for you.
What’s Happening
HALA Stars of the Industry Awards Nominees have been announced!
Check out this year’s finalists and join us to find out the winners on April 9th!
Events
Hotel Association of Los Angeles Recognizes Industry’s Brightest Stars
Top hotel employees across a wide range of categories are given awards.
Events
Hotel Association of Los Angeles Appoints Jackie Filla As New President & CEO
Dr. Filla brings a unique combination of skills and experience to this leadership role.
Industry News
Membership
L.A. County is a complex place to do business. We can help.
Join HALA and we'll guide you through it all—giving you access to the relationships, tools, and training you need to be successful.
Advocacy
Our most important work: advocacy and government affairs.
We work with elected leaders, municipal officials, and the community to ensure L.A. County remains a great place to visit and our hotels remain great places to work. We move strategically—through communications, lobbying, coalition building, and community education—to fight off harmful legislative proposals before they become law, and to correct existing laws.
Helping Our Neighbors
Homelessness is a persistent challenge in Southern California.
So, L.A. hotels are working with local governments to find real, long-term solutions to homelessness—not temporary fixes.
People First
The safety of our employees and guests comes first.
That’s why HALA is leading the way on industry safety standards, resources, and training. A well-trained staff means a secure, welcoming environment for everyone.
