Us

Since 1932, HALA has been the voice of L.A.’s hotel industry.

Whether you’re an international chain or local family-owned boutique, senior management or hourly staff, we’re working for you—to better the industry and the lives of all who work in it. That’s because when the industry flourishes, we all benefit: our hotels become better guest experiences and better places to work.

All boats rise.

Our service to our members takes many forms—everything from training and operational support to discounts to connecting people who can help each other. When crises like COVID-19 strike, we’re here to help you through it with new ways of doing things. When new technologies emerge, we bring in experts to get you up to speed. When new laws go into effect, we make sure you understand them. We find cost savings and good deals for you. We help you make your workplace safer and more equitable for all team members.

And when the industry comes under attack, HALA makes sure we speak together—as one industry with one voice.

But our most important work is advocacy and government affairs. We work closely with elected leaders, officials, and the community to fight off harmful legislative proposals before they become law—or to correct existing laws. Our tools: a strategic blend of communications, lobbying, coalition building, and community education.

Are you a hotelier or hotel worker in one of the 88 cities of L.A. County? Come to us for the support you need.

We’ve got your back.

Map of HALA members in L.A. County.

Executive Committee

  • HALA Chair Mark Davis

    Chair: Mark Davis

    CEO, Sun Hill Properties, Inc. — Hilton Los Angeles Universal City

  • HALA Immediate Past Chair Steve Choe

    Immediate Past Chair: Steve Choe

    General Manager, Moxy + AC Hotel Downtown Los Angeles

  • HALA Vice Chair Javier Cano

    Vice Chair: Javier Cano

    General Manager, Ritz-Carlton/JW Marriott/LA Live — Los Angeles Downtown

  • HALA Treasurer Silvano Merlo

    Secretary/Treasurer: Silvano Merlo

    General Manager, Courtyard Long Beach Downtown

  • HALA Executive Committee Member Kara Bartelt

    Exec. Committee Member: Kara Bartelt

    General Manager, The Hoxton

  • HALA Executive Committee Member Charlie Lopez-Quintana

    Exec. Committee Member: Charlie Lopez-Quintana

    Vice President & Managing Director, Shutters on the Beach & Hotel, Casa Del Mar

Board of Directors

  • Kandee Anderson

    Dual General Manager, Los Angeles Airport Marriott Hotel

  • HALA Board Member Mark Beccaria

    Mark Beccaria

    Principal, Hotel Angeleno — West Los Angeles

  • HALA Board Member Mark Eberwein

    Mark Eberwein

    General Manager, SLS Beverly Hills

  • HALA Board Member Greg Guthrie

    Greg Guthrie

    General Manager, Hotel Maya Long Beach

  • HALA Board Member Bonny Kirin-Perez

    Bonny Kirin-Perez

    Managing Director, The Westin Bonaventure Hotel & Suites

  • HALA Board Member Hee Won Lim-Grosvenor

    Hee Won Lim-Grosvenor

    Vice President/General Manager, Pacific Palms Resort – City of Industry

  • Robbie Nasser

    General Manager, Omni Los Angeles Hotel

  • HALA Board Member Ray Patel

    Ray Patel

    Owner, Welcome Inn Eagle Rock

  • Jeff Ragonese

    General Manager, Hilton Los Angeles Airport

  • HALA Board Member Nick Rimedio

    Nick Rimedio

    General Manager, W Hotel – Hollywood

  • HALA Board Member Lara Shortz

    Lara Shortz

    Firm Recruiting Partner, Michelman Robinson, LLP

  • HALA Board Member Mark Sokol

    Mark Sokol

    Owner, Hotel Erwin – Venice

  • John Thompson

    John Thompson

    General Manager, Westin Long Beach

HALA Team

  • HALA President & CEO Dr. Jackie Filla.

    Dr. Jackie Filla

    President & CEO, Hotel Association of Los Angeles

  • HALA Membership Coordinator Veronica Segovia

    Veronica Segovia

    Membership Coordinator, Hotel Association of Los Angeles