Us
Since 1932, HALA has been the voice of L.A.’s hotel industry.
Whether you’re an international chain or local family-owned boutique, senior management or hourly staff, we’re working for you—to better the industry and the lives of all who work in it. That’s because when the industry flourishes, we all benefit: our hotels become better guest experiences and better places to work.
All boats rise.
Our service to our members takes many forms—everything from training and operational support to discounts to connecting people who can help each other. When crises like COVID-19 strike, we’re here to help you through it with new ways of doing things. When new technologies emerge, we bring in experts to get you up to speed. When new laws go into effect, we make sure you understand them. We find cost savings and good deals for you. We help you make your workplace safer and more equitable for all team members.
And when the industry comes under attack, HALA makes sure we speak together—as one industry with one voice.
But our most important work is advocacy and government affairs. We work closely with elected leaders, officials, and the community to fight off harmful legislative proposals before they become law—or to correct existing laws. Our tools: a strategic blend of communications, lobbying, coalition building, and community education.
Are you a hotelier or hotel worker in one of the 88 cities of L.A. County? Come to us for the support you need.
We’ve got your back.
Executive Committee
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Chair: Mark Davis
CEO, Sun Hill Properties, Inc. — Hilton Los Angeles Universal City
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Immediate Past Chair: Steve Choe
General Manager, Moxy + AC Hotel Downtown Los Angeles
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Vice Chair: Javier Cano
General Manager, Ritz-Carlton/JW Marriott/LA Live — Los Angeles Downtown
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Secretary/Treasurer: Silvano Merlo
General Manager, Courtyard Long Beach Downtown
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Exec. Committee Member: Kara Bartelt
General Manager, The Hoxton
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Exec. Committee Member: Charlie Lopez-Quintana
Vice President & Managing Director, Shutters on the Beach & Hotel, Casa Del Mar
Board of Directors
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Kandee Anderson
Dual General Manager, Los Angeles Airport Marriott Hotel
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Mark Beccaria
Principal, Hotel Angeleno — West Los Angeles
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Mark Eberwein
General Manager, SLS Beverly Hills
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Greg Guthrie
General Manager, Hotel Maya Long Beach
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Bonny Kirin-Perez
Managing Director, The Westin Bonaventure Hotel & Suites
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Hee Won Lim-Grosvenor
Vice President/General Manager, Pacific Palms Resort – City of Industry
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Robbie Nasser
General Manager, Omni Los Angeles Hotel
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Ray Patel
Owner, Welcome Inn Eagle Rock
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Jeff Ragonese
General Manager, Hilton Los Angeles Airport
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Nick Rimedio
General Manager, W Hotel – Hollywood
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Lara Shortz
Firm Recruiting Partner, Michelman Robinson, LLP
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Mark Sokol
Owner, Hotel Erwin – Venice
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John Thompson
General Manager, Westin Long Beach
HALA Team
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Dr. Jackie Filla
President & CEO, Hotel Association of Los Angeles
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Veronica Segovia
Membership Coordinator, Hotel Association of Los Angeles