Super Bowl LVI “It’s A Penalty” Campaign Impact – 14 Missing Children Identified
In partnership with the Hotel Association of Los Angeles, the “It’s a Penalty” 2022 Global Campaign at Super Bowl LVI aimed at preventing and raising awareness about human trafficking was a huge success. On January 20th, the Hotel Association distributed IAP Digital Toolkits to over 1,000 hotels throughout the Los Angeles County area. The Campaign identified 14 missing children, resulted in a 20% increase in reports to the hotline, and lead to the arrests of 494 traffickers and sex buyers statewide. The campaign had a potential reach of 737.5+ million people both locally and globally. Thank you to everyone who participated!